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Brinsmead Estate / Foundation Client

Intelligence access

This document is for Jack Brinsmead. Enter the access code to continue.

Prepared by LOVR. Not for circulation.

02 / Estate intel

This is the picture we built of your business before we wrote a single line of strategy. Every entity in this section is sourced. Primary records, no inference.

B.P. Wharton is named for the operators in the room.

The B and the P carry Paul Brinsmead, who is Joint CEO per his own LinkedIn role title.

The Wharton carries Benjamin Wharton Hammond James, your father, who is Joint CEO per the bpwharton.com Our Team page.

The dual-CEO structure is not subtext, it is the brand spine. The convergence of the Brinsmead line and the James line is built into the name on day one and into the operating leadership on year one.

Source: au.linkedin.com/in/paul-brinsmead-957a7224, bpwharton.com/teams/ben-james.

Eight Brinsmead-side entities. Eight Wharton / James-side entities. Plus the bridge entities (James Group Properties, Loadside Pty Ltd, two body-corporate Community Titles Schemes tied to SmartStores). Surfaced via opengovau.com mirror and ABR cross-checks.

Entity / operatorRoleIdentifierStatus
Brinsmead & Co Pty Ltd
company
Paul's senior trading vehicle
ACN 660 708 172
Registered
Brinsmead 1 Pty Ltd
company
Numbered project SPV pattern
ACN 650 513 938
ABN 68 650 513 938
Active
Brinsmead Enterprises Pty Ltd
company
Family corporate vehicle, purpose unverified
ACN 666 067 287
Registered
Brinsmead Law Pty Ltd
company
Legal-practice corporate vehicle
ACN 671 868 134
Registered
Brinsmead Superannuation Fund (trustee)
smsf
Family SMSF
ABN 11 421 143 838
Active
Heidi Brinsmead
individual
Design and marketing within Brinsmead & Co Property Group·active
Jack P.K. Brinsmead
individual
Director of Development B.P. Wharton (group development director per The Industrialist Oct 2025)·active
Judy Brinsmead AM
individual
Chairman and sole owner ADCO Constructions; Director Rivergate Marina; owner Tropical Fruit World; Order of Australia 2022·active
Paul Brinsmead (sole trader)
sole-trader
Personal advisory trading ABN
ABN 15 755 305 226
Active
Paul W. Brinsmead
individual
Joint CEO B.P. Wharton; founding partner Hickey Lawyers 1988-2002·active
Robert (Bob) Brinsmead
individual
Founded Tropical Fruit World 1983 at Duranbah NSW·patriarch
The Brinsmead Cabarita Trust (trustee)
trust
Older Paul-era NSW north coast holding
ABN 16 113 662 876
Active
The Brinsmead Family Trust (trustee)
trust
Family discretionary trust
ABN 69 288 633 753
Active

This is the credibility moat the deliverable is built on.

Brinsmead

ADCO Constructions

Major national construction firm chaired and sole-owned by Jack's aunt, the highest-credibility builder-relationship signal available to BPW's positioning

Active

Source ↗
Brinsmead

Arklife

Surfaced new this pass. Adds another Brinsmead-family operating asset under Judy. Light reference only, purpose not verified.

Active per source description

Source ↗
Brinsmead

Hickey Lawyers

incorporated as Hickey Lawyers Pty Ltd by 1995 (ACN 059 770 197 active in ASIC Business Gazette 2005)
Hickey Lawyers was described in 2003 by Sydney Morning Herald as 'the largest firm on the Gold Coast', Paul Brinsmead's 15-year partnership track from 1988 anchors the Brinsmead-side legal pedigree

named in NSW Parliament Tweed Shire Council Public Inquiry Second Report as 'Hickey Lawyers, the largest firm on the Gold Coast'; named in Queensland CCC Operation Grand transcripts; named in Shine Lawyers PACL Statement of Claim 17.03.17

Source ↗
Brinsmead

MiiResorts / MiiGroup

Adjacent to Sheraton Mirage operating story; treat as a name that appears with Paul on the public record rather than a stand-alone credibility artefact

Historical reference

Source ↗
Brinsmead

Resort Corporation Pty Ltd

Documented Brinsmead-side trading vehicle; ties to the Cabarita Beach proposal cluster, which then maps cleanly to The Brinsmead Cabarita Trust (ABN 16 113 662 876 active from 01 Oct 2002, QLD 4220)
Source ↗
Brinsmead

Rivergate Marina + Shipyard

Adjacent Brinsmead-family asset, surfaced this pass and not previously in Pigeon 6. Adds a second major operating asset under Judy Brinsmead AM.

Active

Source ↗
Brinsmead

Sheraton Mirage Gold Coast

Sheraton Mirage resort opened 1987 (predecessor ownership)
Five-star landmark, $62.5M acquisition, value-tripled exit at $140M, sold to Chinese government-backed buyer. Sits in Paul Brinsmead's named track record on bpwharton.com Paul bio.

BKP Group Corporate Profile describes Paul as 'an owner of the five-star iconic Sheraton Mirage Resort and Hotel, Gold Coast, Queensland Australia, taking over the ownership of...' (verbatim)

Source ↗
Brinsmead

Tropical Fruit World

1983 (37 years before Aug 2020 per Facebook Tropical Fruit World 'on this day 37 years ago' post)
Multi-decade family business (43 years operating in 2026), founded by the patriarch Robert Brinsmead, now under Judy Brinsmead AM. This is the cleanest 'three-generation Queensland/Northern NSW property and tourism legacy' artefact in the deck.

Active; major regional agri-tourism destination; has its own Wikipedia entry as part of Robert Brinsmead's Wikipedia biography

Source ↗
Wharton / James

Billy's Beach House

Named verbatim on bpwharton.com as part of the 'famous' James family legacy ('the legendary PRD Real Estate and Max Christmas Real Estate business empires plus Iluka Beach Resort and the famous Billy's Beach House')

Iconic Gold Coast hospitality reference; current operating status unverified at this pass

Source ↗
Wharton / James

Global Road Technologies India

Second international venture by Ben James; reinforces the 'serious international corporate operator' positioning

Active per bpwharton.com bio

Source ↗
Wharton / James

Iluka Beach Resort

1971 (first Gold Coast beachfront high-rise per Retro Dag Mid 20th Century FB collectables source); operated as Iluka Beach Resort through to 2013
First Gold Coast beachfront high-rise. Iconic, multi-decade family asset. The James-side equivalent of the Brinsmead-side Tropical Fruit World, long-run hold of a piece of Gold Coast property history.

Site redeveloped (proposed Trump Tower mooted, ultimately cancelled per skyscrapercity discussions). Underlying land sold.

Source ↗
Wharton / James

Max Christmas Real Estate

Iconic Gold Coast agency brand. Strong as a 'part of the legendary empires' reference, weaker as a specific titled role for Billy James.

Listed in 2026 Prestige Real Estate Australia directory (Surfers Paradise location active)

Source ↗
Wharton / James

PRD Nationwide (formerly PRD Real Estate)

National real estate franchise network, major brand within Gold Coast property history. The James-family link is real but is best framed as the BPW website framed it ('part of the legendary empires'), not as a specific operational title.

Active national network

Source ↗
Wharton / James

Zero Waste Agro Organics Limited

International corporate operator track record, built and exited a venture to Tata Group, India's largest business conglomerate. Major credibility-elevation point for the James half of the family office.
Source ↗

The nine projects we currently see across the estate

Section titled “The nine projects we currently see across the estate”

This is the operating field, in current order of public visibility. Two families. Two states.

40 Kortum Drive, Burleigh Heads QLD 4220

Arlo

SITE SETTLED8 tenancies (Business, Dining, Retail, Wellness)

mixed-use commercial precinct

Boutique mixed-use precinct, byCulprit-designed, family-office authored. Eight tenancies, no residential apartments.

Eagle Farm QLD

SmartStores@EagleFarm

DA APPROVED 16 units

premium strata workstore

Premium strata workstores at Eagle Farm. byCulprit architect.

Richlands QLD

SmartStores@Richlands

BUILD40 units

premium strata workstore

SmartStores workstore precinct, Richlands.

Bundamba QLD

SmartStores@Citiswich

LIVE49 units 95sqm to 462sqm

premium strata workstore

SmartStores at Citiswich Industrial Estate. $45M strata workstore, 10-year Cafe 63 lease anchor.

Wacol QLD

SmartStores@Metroplex

LIVE26 workstores 113sqm to 277sqm

premium strata workstore

SmartStores workstore at Metroplex Wacol. CTS 57391 ABN 11 581 010 245.

Byron Bay region

SmartStores@Byron

PIPELINEtba

premium strata workstore

Byron-region SmartStores in pipeline.

Yamba, NSW Northern Rivers

YambaValley

BROCHURE V3 tba

Veridian SPV residential project

Wharton James / Veridian flagship project. SPV: Yamba Valley Developments Pty Ltd / Wharton James Developments Townsend Pty Ltd ACN 657 832 829.

NSW Northern Rivers focus, QLD 4217 HQ

Veridian

ACTIVE, PUBLn/a (parent vehicle)

Wharton-James sister developer entity

Nicholas James and Katie Middleton operate Veridian. Sister to BPW under the Wharton James Group umbrella. Business name REGENERATIVE RETURNS from 30 Jul 2025.

n/a

VisionPitch

ACTIVE VENDOn/a

vendor / sub-domain hosting stack

Per-project subdomain stack used for smartstoreseaglefarm.visionpitch.com.au and smartstoresrichlands.visionpitch.com.au. Light single-page footprints with GA + Meta pixel.

Two families. Sixteen corporate vehicles. Thirteen legacy artefacts. Nine active projects across two states.

That is the field as we see it on the date of this document. Anything in here that is wrong, tell us and we will reshape it. Anything missing, name it and we will go pull it.

This is your business as we have built our picture of it.